NOM
With NOM, we crafted a new wave for Filipino heritage spirits.
With NOM, we developed the identity for a Filipino poptail brand that uses lambanog, the local coconut nectar spirit. Our research into Filipino drinking and celebration culture to shape packaging and experiences. Every flavor is packaged in a wrapper inspired by pre-colonial Filipino pottery and jars used for feasting as well as childhood ice candy from the 60s and 80s.
² IDENTITY STRATEGY
³ IDENTITY DESIGN
⁴ IDENTITY EXPRESSIONS & APPLICATIONS - Packaging Design & maiden shoot only
